What can be done about thinning hair?

Thinning hair is more than just a beauty issue for many women. It not only makes styling more difficult, but often negatively impacts self-confidence and emotional well-being.

One in three women experiences hair loss, as it can occur in a wide variety of life situations. Many of them believe that existing products only offer temporary solutions.

Right here sets Pantene Pro-V. The new Grow Abundant Collection reduces hair loss by up to 90 percent in just eight weeks.2,5

The premium collection consists of four products, including the revolutionary anti-hair loss scalp serum. It strengthens hair from root to tip, protects against oxidative stress, and results in visibly longer, stronger, and thicker hair.

The centerpiece of the collection is the revolutionary Grow Abundant anti-hair loss scalp serum. Clinical studies have proven that it reduces hair loss by strengthening the hair's anchorage at the roots.

Even after the first application, hair appeared visibly fuller compared to untreated hair. After eight weeks of regular use, 80 percent of consumers reported noticeably increased hair density and healthier-looking hair, with an average of 6.000 more hairs on the scalp.

Furthermore, 9 out of 10 users reported that their hair felt healthier,3 highlighting the transformative power of the anti-hair loss scalp serum. The serum is complemented by a perfectly coordinated trio of shampoo, conditioner, and hair mask.

THE SCIENCE BEHIND THE SERUM

A healthy scalp is crucial for hair quality and density. However, it is exposed daily to oxidative stress from sun exposure, environmental pollution, and styling.

Therefore, the focus of the Grow Abundant collection is the scalp serum with the anchoring pro-vitamin complex, which works directly on the scalp.

Thanks to its innovative combination of highly effective ingredients such as pro-vitamin B5 and niacinamide, this product helps to anchor hair more firmly at the root, protects it from free radicals, and nourishes it all the way to the tips. For less hair loss and fuller, healthier-looking hair.

THE PANTENE PRO-V GROW ABUNDANT COLLECTION

Pantene Pro-V Grow Abundant Anti-Hair Loss Scalp Serum

The centerpiece of the collection for thinning, weak hair: The Grow Abundant Anti-Hair Loss Scalp Serum contains the most concentrated formula in the product range.

It provides the scalp with the highest dose of the anchoring pro-vitamin complex, strengthens the hair at the root and reduces hair loss.

The lightweight leave-in formula integrates seamlessly into your daily hair care routine, leaving no residue and without weighing hair down. It promotes fuller, longer, and thicker hair – a new era of hair volume.

• 3000 mg Pro-Vitamin Complex4 + Niacinamide

Directions: Apply daily to damp or dry hair. Part hair into sections, apply a full drop along the scalp in each section, and massage into the scalp and hair roots. Then dry and style as usual.

Pantene Pro-V Grow Abundant Anti-Hair Loss Scalp Serum / 60 ml / €12,99*

Pantene Pro-V Grow Abundant Anti-Hair Loss Shampoo cleanses and prepares the scalp for thinning, weak hair. The Grow Abundant Anti-Hair Loss Shampoo gently cleanses the hair, simultaneously providing the hair roots with an initial dose of nutrients and improving their resistance to external stressors.

Application: Massage into wet hair with every hair wash and rinse thoroughly.

• 900 mg Pro-Vitamin Complex4 + Niacinamide

Pantene Pro-V Grow Abundant Anti-Hair Loss Shampoo / 290 ml / €7,99*

Pantene Pro-V Grow Abundant Anti-Hair Loss Conditioner

Strengthens and hydrates each individual hair, for fine, weak hair. The Grow Abundant Anti-Hair Loss Conditioner strengthens weak hair lengths and increases their resistance to breakage. This makes hair 5x stronger and allows it to grow longer and thicker.

Application: After each hair wash, apply to the lengths of the hair, work in and then rinse.

• 1500 mg Pro-Vitamin Complex 4 + Amino Acids

Pantene Pro-V Grow Abundant Anti-Hair Loss Conditioner / 250 ml / €7,99*

Pantene Pro-V Grow Abundant Anti-Hair Loss Hair Mask

Deep repair and strengthening for damaged, stressed hair. The Grow Abundant Anti-Hair Loss Hair Mask repairs damaged hair fibers and increases their resistance to breakage.

This reduces hair loss by up to 90 percent and makes the hair 10 times stronger, allowing it to grow longer and stronger.

Directions: Use once a week instead of conditioner. Rub between your hands to dissolve the Pro-V pearls. Then apply to wet hair, leave on for two minutes, and rinse.

• 2000 mg Pro-Vitamin Complex 4 + Amino Acids

Pantene Pro-V Grow Abundant Anti-Hair Loss Hair Mask / 300 ml / €7,99*

¹AYTM studies with 400 women, January 2025;
²Davis MG, Piliang MP, Berg P, Carr GJ, Moulton LT, Whittenbarger DJ, Punyani S, Schwartz JR. The application of the antioxidant piroctone olamine to the scalp reduces hair loss.
in an 8-week randomized, double-blind, placebo-controlled clinical trial. Int J Cosmet Sci. 2021 Nov;43 Suppl 1:S26-S33. doi: 10.1111/ics.12737. PMID: 34424549;
³Consumer study with 125 participants after an 8-week test phase (Grow Abundant Regimen), June – July 2025;
⁴ per 100 ml;
⁵Strength & hair loss, against styling damage compared to Pantene Pro-V Volume Pure Shampoo, when used with the Grow Abundant Hair Mask
*Recommended retail price. Retailers are free to set their own prices. Procter & Gamble has no influence on individual consumer prices. Product availability and recommended retail prices may vary in Austria and Switzerland.

Source / Photos: beautypress.de / © pantene.com